By JOHN HECHINGER

A new survey of 500 top colleges found that 10% of admissions officers acknowledged looking at social-networking sites to evaluate applicants. Of those colleges making use of the online information, 38% said that what they saw “negatively affected” their views of the applicant. Only a quarter of the schools checking the sites said their views were improved, according to the survey by education company Kaplan, a unit of Washington Post Co.

Some admissions officers said they had rejected students because of material on the sites. Jeff Olson, who heads research for Kaplan’s test-preparation division, says one university did so after the student gushed about the school while visiting the campus, then trashed it online. Kaplan promised anonymity to the colleges, of which 320 responded. The company surveyed schools with the most selective admissions.

The vast majority of the colleges surveyed had no policy about when it was appropriate for school officials to look at prospective students’ social-networking sites. “We’re in the early stage of a new technology,” Mr. Olson says. “It’s the Wild, Wild West. There are no clear boundaries or limits.”

The lack of rules is already provoking debate among admissions officers. Some maintain that applicants’ online data are public information that schools should vet to help protect the integrity of the institutions. Others say they are uncomfortable flipping through teenage Facebook pages.

Colleges’ recent interest in social-networking sites is leading many aspiring students to take a hard look at their online habits and in some cases to remove or change postings. With a high-school graduating class nationwide of 3.3 million students, colleges are expected to be sifting through a record number of applications this year.

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But Kaplan and many high-school guidance counselors say students often don’t restrict public access on social-networking sites and, in any case, damaging information can find a way to leak out. David Hawkins, director of public policy and research for the National Association for College Admission Counseling, a professional organization, says schools don’t have time to scour the Internet systematically to check out thousands of applicants. But he says admissions officers at times receive anonymous tips, which may be from rival applicants, about embarrassing Facebook or MySpace material, such as a picture of a student drunk at an underage party.

WHAT DO I THINK?

Well I was surprised that 10% of highly competitive colleges admitted they took time to look at Facebook. (I guess I wish more used their time offering interviews and rereading essays.) Given that data and the debate concerning privacy, I am guessing that colleges in addition to the honest 10% look but didn’t want to admit it. Particularly, troubling to me was the suggestion in the article that fellow students (or parents) might suggest to an admissions office to check out student X’s Facebook. Hard to believe, but remember cheerleading stories in Texas?

SO WHAT TO DO? Seniors clean up your Facebook pages. Turn them into just another peice of your application…in case we lose touch do the same in college when you apply for internships or jobs…to use a very non-techy phrase. “Better Safe than Sorry”.