What does it really mean if I check the little box on the PSAT and SAT registration forms releasing my contact information? Put simply, it allows College Board to sell your information to colleges who may purchase all types of different lists-lists based on scores, ethnic background, address. Soon you will be receiving almost daily letters from admissions offices, viewbooks and more.

For example, both Duke and Harvard annually send mail to over 70,000 high school students who have either expressed an interest in the school or released their information to the College Board. Each targetted student will receive multiple mailings. Many of the colleges know little about the students they contact, not your GPA, not your SAT’s, they just want you to apply to their school. Guttentag, Dean of Undergraduate Admissions at Duke University, explains that receiving a mailing from a college doesn’t guarantee admission or even preferential treatment.

Far from discouraging the checking of the little box on PSAT or SAT registration, I encourage you to check the box, to look through the college materials that will follow, to keep those that might be of interest and to discard the others… just as you would any other catalog you receive in the mail.